Monday, 1 September 2008

How To Spot The End Of The Recession

A couple of weeks ago, Google released their Google Insights for Search which allows you to see at which are the most popular words that people are searching

If you're trying to spot the end of the recession, my friend Matthew Tod has come up with a great idea. Enter terms such as payday loans and IVA and see the volume of searches increase over time. When the volume peaks and starts going down, this may mean people are more confident about the economy.

Here's a screenshot of the three terms over the last 4 years and a link to the actual results. Payday loans are in blue and iva are in red.

Avinash Kaushik has a great post on his blog - Competitive Intelligence Analysis: Google Insights for Search which goes into far more depth of this great tool.