Tuesday 30 January 2007

Starbucks stirred by fair trade film

Interesting articles on a new film about fairtrade coffee and Starbucks reaction to it.

Despite Starbucks PR spin, it appears that Starbucks attempts to block the Eithopean trademark registration for their Yirgacheffe, Sidamo and Harar brands makes them look rather tightfisted when it could deny the country of a well needed $88 million dollars.

Interestingly, the Japanese, European and Canada have already registered the trademarks and the only reason why the US has not has been down to pressure from Starbucks and their trade asociations

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