Saturday 28 April 2007

Waitrose commits to sustainable farming

There is only one thing that I miss in Wales and that is a nearby Waitrose. Tesco's and Sainsburys are Ok, but don't have that special edge that Waitorose does.

Waitrose is part of the John Lewis group which is a workers cooperative and one of the original social enterprises. Like the Co-op, they have been at the forefront of trying to produce and enviromentally and ethically produced food.

This week they announced that by 2010 all conventional fresh, prepared and frozen fruit, vegetables and flowers on sale in is supermarkets would be farmed to high environmental standards using sustainable farming methods.

It'll be interesting to see if they can manage to actually to achieve this, considering the huge effort that this will take. The next step will then be to get all the other supermarkets to do the same.

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