Now that's what I call asking the customer

The Guardian reports that the co-op is planning to ask all of its members and customers about their green and ethical policies.

Worth reading for the comments from the head of co-op about the fact that growing roses in Holland generates six times as much co2 than in Kenya due to amount of heating and lighting used.

I don't know whether this is true or not but it is good to see a company that has the guts to take such a bold step, especially if they are planning to publish the results as a benchmark.