Thursday 18 December 2008

Dispelling Common Myths

Both the BBC and the Guardian covered the yearly dispelling of myths by the British Medical Journal. This years myths included

  • You lose most of your heat through your head
  • Hangover cures actually work
  • Sugar in food casues hyperactvity in children
What's fascinating is how these myths came into being. The head and heat story comes from a flawed experiment carried out by the US Army in the Artic in the 50's.

If you're interested in why some of these ideas stick around, I'd recommend
Made to Stick: Why Some Ideas Survive and Others Die. Only halfway through it so far, but very interesting.

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