Google Search in Google Search Results Page

Looks like Google has slyly introduced a new facility that allows you to search the content of a site without having to go it. This isn't new technology and has always been available in the advanced search, but ask most people about advanced search and they'll have never even noticed it.

Enter ebay into Google and you may see the following (I think Google are still experimenting with it and it doesn't always appear.)



What is really sneaky, is that if you are looking for something specific such as a Timberland Boots, Google will then show you the pages that contain the words Timberland boots with PPC adverts on the right hand side, therefore making money for them and reducing the chances of people going to ebay.



Big thanks to Hugh Gage over at Engage Digital for spotting this.