Thursday 12 February 2009

Amazon and Frustration Free Packaging

Lots of companies talk about going green and doing their bit for the environment, when in reality its mostly just talk or what is now known as greenwash

Amazon on the other hand seems to have actually taken a positive step and talked to their suppliers about replacing their clear plastic casing with cardboard.

As Amazon doesn't need to display the items in store or worry about shoplifters they can dispense with those nasty clamshell cases that are a nightmare to open.

To find out more

Read Jeff Bezos letter explaning why they have done it

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